About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

The Monster in Munich

Productronica was, as usual, slightly surreal. The enormity of it cannot be overstated. Attendance at the Munich-based event was up 20% from two years ago to 44,000, per exhibition officials, although it’s not clear how many of those visitors were for SemiCon Europa, which colocated  with the biennial show for the first time. Still, for those in the market for new equipment, or just perusing to see the trends, there was more than enough to keep them busy the four full days. For a full report, click here.

 

 

Productronica Recap, Day 1

From the floors of the Messe International Fairgrounds in Munich, home to the Productronica, Mike Buetow reports on the biennial trade show and the latest equipment inspecting electronics assemblies. And it is everywhere: There are more than 40 companies offering surface inspection, 28 showing AOI, and another 20 with x-ray machines.

Live, from Productronica!

We will be reporting from the Productronica trade show in Munich next week. For the uninitiated, Productronica is the largest electronics assembly show in the world, filling more than six halls the sizes of aircraft hangers at the Messe Fairgrounds.

Each day, I’ll report what I saw and heard at the show for our new podcast, PCB Chat. Tune in at upmg.podbean.com for the recaps. And for real-time updates, follow me on Twitter (twitter.com/mikebuetow). And if you are headed to the show, feel free to drop me a line at [email protected] or connect with me via LinkedIn.

Safe travels!

 

PCB Chat Episode 3 – Rick Hartley

For some 50 years, Rick Hartley has been an engineer and designer of printed circuit boards, primarily with BF Goodrich and L3 Avionics. He is now principal of RHartley Enterprises, where he consults with leading companies to resolve noise, signal integrity and EMI problems. Perhaps the most popular speaker in the history of PCB West, Rick recently has been conducting 2-day workshops on controlling signal noise. He talks EMI (“it’s about fields”) and his advice for designers with UPMG’s Mike Buetow.

PCB Chat – Joe Fama

Joe Fama is an expert in electronics manufacturing services with more than 30 years helping OEMs and EMS companies, particularly in southeast Asia. Joe specializes in taking relatively unknown electronics companies and linking them with key OEMs. His career has taken him to Singapore, Malaysia, China, Mexico and the Philippines. He also writes an occasional column. He talks with Mike Buetow about setting up three-way program among a Western OEM and NPI EMS and a Southeast Asian volume EMS that can generate a recurring revenue stream for the US-based EMS.

2 Sides to the Border

Writing in Circuits Assembly this month, our longtime columnist Sue Mucha explains the forces that set the wheels in motion for Foxconn’s much-discussed deal to put a new campus in southeastern Wisconsin.

Some of the impetus starts, oddly enough, in Mexico, where a 2014 change in the status of flat-panel displays made them subject to that nation’s 16% value-added tax. The TV assembly industry crashed. Writes Sue: “In short, tax policy in Mexico appears to have contributed to a changed investment strategy in the TV assembly market. That didn’t just impact TV manufacturers; it also impacted the EMS companies they outsourced to.”

The gate swings both ways, according to a  Reuters report today. The wire service says Amazon, Facebook and Oracle, among others are leading the way south, expanding operations and hiring engineers in Mexico, where the cost of living is lower, access to talent is rising, and US immigration laws (and attitudes) aren’t in play.

Could this be the tip of a coming iceberg?

 

The Return of PCB Chat

After a hiatus, we have relaunched PCB Chat as a podcast.

Our first guest is Mike Konrad of Aqueous Technologies, who shares his experience with what happens when a contract manufacturer follows its customer’s instructions to the detriment of the product. The outcome: Product failures, blame, drama, and a really big lawsuit.

We apologize in advance for the imperfect audio; we are still getting up to speed on the editing tools. But we think you’ll enjoy this, the first in what will be a regular series of interviews and conversations.