Author Archives: Mike

About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

Changing of the EDA Guards

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Turnover among the heads at the major suppliers of electronics design-related software is rare indeed. Since 2010, the top spot of a leading PCB software company has changed hands only once.

The dean of PCB EDA, Makoto Kaneko, founded Zuken in 1976. Wally Rhines has run Mentor Graphics since 1993. His counterpart at Cadence, Lip Bu Tan, has been in place since 2009.

Altium has had three chiefs in its existence, the most recent being Aram Mirkazemi, who was installed in 2014. But for a shareholder revolt in 2012, however, Nick Martin, who founded the company in 1985, might still be in charge.

That’s why it’s was so unusual this week when, on the same day this week, Ansys and NI each named the successors to their respective thrones.

Ansys appointed Dr. Ajei S. Gopal CEO-in-waiting, succeeding longtime head Jim Cashman. Gopal’s been a familiar face around the company, however, having joined its board in 2011.

Cashman joined Ansys as president in 1999, and was named CEO a year later. On his watch, Ansys’s revenues have grown from $50 million to almost $1 billion.

In NI’s case, it’s in some ways an even bigger transition. As a researcher at the University of Texas, James Truchard cofounded National Instruments in his garage in 1976. Come Jan 1., when Alex Davern takes the reins, it will be as chief executive and president of a $1.2 billion firm employing more than 2,000 workers worldwide.  If Davern has an advantage, he’s held a variety of positions in finance at NI dating to 1997, and he’s been Cashman’s right-hand as COO and CFO since 2010.

What’s clear is that the software industry, while dependent on innovation, also prides itself on stability. Since the market is characterized by a relatively small number of major players, the ability to maintain relationships with key customers may have something to do with that. That the leadership at most of the aforementioned companies has been relatively controversy-free doesn’t hurt, either.

From the looks of it, the heir apparents promise more of the same. Given the respective performance of the CEOs they are following, that’s not a bad thing.

 

 

Auto Electronics: Gearing Up or Headed for the Cliff?

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What would the electronics industry do if automotive demand were to pull a Thelma and Louise and head off the proverbial cliff?

The auto recovery has been the axle of the Western supply chain since 2008. The drivetrain is starting to show some wear, however, with market followers forecasting nominal growth at best for 2016.

The good news is that electronics content in vehicles continues to increase, rising to 8.9% of the $1.42 trillion worldwide electronic systems market last year, up slightly from 8.6% in 2014. Moreover, forecasts call for the share to continue to rise over the next several years.

Less clear is the extent, if any, the seers account for the potential for widespread ride-sharing trends or — worse for some — outright banning of vehicles.

To wit: Some 27 million Americans alone will use some form of ride-sharing at least once this year, a figure that doesn’t include traditional car-pooling. Urban millennials are growing up without the preconception that vehicle ownership equates to status, an important cultural shift.

A drop in demand for hybrid/electric vehicles (HEV) could also decelerate electronics growth. Hybrid sales alone dropped 15% year-over-year in 2015 — reversing a big gain in 2014 — and bottoming oil prices have kept the market for electric sluggish. Hybrids carry almost twice the electronics content of conventional gas autos, making HEVs a key growth engine for electronics makers.

More disconcerting to the auto supply chain is the prospect of a carless environment. This is actually happening, and in places you wouldn’t necessarily associate with technological backlash. For example:

  • Bogota, Colombia, has been car-free on Sundays since 1976, a move that sidelines an estimated 1.5 million vehicles.
  • Likewise, Jakarta has sponsored Car Free Day every Sunday since 2007.
  • San Francisco shuts certain streets to vehicle traffic on various Sundays throughout the year.
  • Oslo plans to ban cars from the city center by 2019.

Car-free days are becoming so widespread, the phenomenon has its own Wikipedia entry. In fact, now there’s even a World Car Free Day (Sept. 22).

The electronics supply chain has gotten plenty of mileage from the automotive industry for nearly a decade. It might be time to find a backup plan, however, if the sector wants to keep trucking on.

Mycronic-Axxon Deal a Symbolic Milestone

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Mycronic’s purchase of electronics dispensing OEM Shenzhen Axxon Automation Co. today signals a novel, if inevitable, milestone in the SMT processing equipment history: Chinese process equipment OEMs have reached the point where they are sufficiently viable and significant for Western companies to invest in.

Certainly there are no shortage of domestic Chinese OEMs. But relatively few have reached the technology or market share level needed to draw the interest of Western buyers.

No more.

The Last VCR

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The news that the supposed last maker of VCRs, Funai Electric, will cease production on the video medium at the end of this month took me back to this blog item I wrote in 2009.

That’s when I retired my previous VCR, a Hitachi VT 2000A workshorse that served me well for 21 (!) years.

They say otherwise, but I’m still convinced that my first college roommates invited me to live with them because I was the only one they knew who had one. Happily, the friendship has outlasted the machines.

So sayonara to one of my favorite technologies!

P.S. I still have a few blank cassettes, if you know anyone who is looking.

‘Mike Buetow Humor’

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When the reader titles their email “Subject: Mike Buetow humor,” you know I’m opening that one first.

Reader TE writes:

Just going through the July 2016 issue when I came across two (well, three really) very interesting announcements.

On page 14 is a small blurb in the first column: “Canadian mining firm First Majestic Silver says a surge in smartphones and tablets is creating a silver shortage that could send prices up 775%.” Now go over to page 15, first column and you will see not one, but two different articles, one on smartphone sales slowing by 2.6% and the second that tablet shipments will decline by 9.6 % this year.

These opposing announcements seem to be right up your alley regarding the irony of our industry, and even perhaps our times. Both can’t be true, so now I am wondering if either is. It’s a big lol from my corner.

Well played, TE: I loved the note, and your observation absolutely appeals to my sense of irony!

I can possibly account for why both could be true. The silver market, like any commodity or precious metal index, changes daily and can be highly speculative. If you look at the Metals Index chart on pg. 15, the Handy and Harman Silver index jumped 15% between Apr. 4 and May 9 this year, then fell 6% by the end of May.

Second, smartphone growth appears to be declining in terms of its rate, but still rising overall. So growth this year will be 3% instead of 11%. I wouldn’t call that a “surge,” but who knows what goes through the minds of those good persons at First Majestic Silver. Also, overall handheld phones shipments are actually growing — probably in the high single digits this year. And it’s also possible that silver speculators are guessing there will be a spike in the second half because of new models that will overcome the lackluster first half sales.

As for the tablets, well, I don’t have a good rationale for that one. We have two in my house and both are used as expensive coasters.

All that said, I highly doubt the silver price will “surge” (or even grow) 775%. At least not because of electronics demand, anyway. After all, election years do play funny tricks on things.

But that’s a column for another day.

Eagle’s New Nest

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It’s been almost a month since Autodesk acquired Cadsoft, and more importantly, its Eagle line of CAD tools, from distributor Premier Farnell. Yet there’s been nary a peep from Autodesk on how it plans to adopt or implement its new toys.

Autodesk, of course, is a developer of 3D design software for a variety of uses, including engineering. The companies had an existing relationship leading up to the sale. Newark element14, a Premier Farnell subsidiary, has been distributing Autodesk’s MCAD tools since last year.

I understand why CAD tools appeal to distys: they represent an opportunity to lock in customers by leveraging the designer’s favorite tool to act as a conduit to ordering parts. And Premier Farnell wasn’t alone in this regard. Mentor and Digi-Key teamed up in late 2014 to offer a simplified flow of schematic and layout tools. (While that arrangement still exists, there’s been precious little news about it since its launch.)

But distribution and software development are too very different animals. Neither one is easy, and they require different skill sets and strategies. I’m not surprised, then, that Premier Farnell decided to cut bait.

The deal from Autodesk’s perspective is infinitely more intriguing. It’s a $2.5 billion software company that has built its name on easy-to-use 3D modeling tools. It says its goal is to “provide the world’s most innovative, and engaging design software and services … to digitally visualize, simulate, and analyze projects.”

Will Eagle go the way of Ohio Design Automation, which was purchased by PTC in 2004, and whose flagship electronic design verification product InterComm is now rolled up into PTC’s Creo flow?

I don’t think so. As the MCAD/ECAD link grows tighter, Autodesk almost assuredly will be looking to leverage Eagle with its extensive customer base. Eagle’s cost structure may change: Premier Farnell knocked the higher-end commercial version prices down quite a bit. But when Autodesk breaks its silence on Eagle, I think it will be in a big way.

Mel Breaks Loose

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A fond farewell to Mel Parrish, who retired this week from STI Electronics.

I’ve known Mel (below, right) for more than 20 years, back to my days at IPC and his at the EMPF in Indianapolis. Through his stints at the Air Force, US Navy (China Lake), and finally STI, Mel has been a constant at the solder and training standards and certification programs. He’s also been one of those rare preternaturally even-keeled fellows you could rely on for technical advice, or a good story, or just some thoughtful wisdom.

STI president and CEO Dave Raby (above, left) said that while he’s happy for Mel, he has been “a vital part of our organization for many years and will be missed.”

I think the industry would agree in spades.

Hacked Off

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It’s been just over three years since the US government indicted a former hacker at a major defense contractor for, ironically, spilling reams of classified information for all the world to see.

In doing so Edward Snowden irreversibly opened the eyes of the public to both the capacity of the US to plumb the world’s communication channels and the sheer volume of information it was collecting (or may still be collecting) on a routine basis.

But it also begged the question of why aren’t government networks more secure. Certainly there are hacks and attacks taking place at a near-constant frequency. Why are these channels still hooked up to the world at large? Would not the world’s respective defense departments be better served if they operated on secure, private networks that weren’t, for example, routed on common platforms? Put another way, isn’t the cost of being digitally pick-pocketed far greater than the nuisance of having to work on multiple systems?

Setting up systems as such wouldn’t prevent a rogue operator like Snowden from successfully spilling the beans, but it would create a far superior barrier from the reach of foreign hands than is currently in place.

In light of all the IP and security concerns so prevalent today, one would think we’d be wise to no only close the barn doors before the horse is pilfered, but also move the barn away from the farm once and for all.