About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

3 Thoughts on Foxconn

A few thoughts on Foxconn in the wake of last night’s Fair Labor Association report:

1. Not that Mike Daisey feels much better today, but the excessive overtime was clearly way out of whack with Chinese law.

2. The FLA head was very clear in stating that Foxconn’s assembly lines are on par with any in the world. We knew that. There’s only so many placement machines and screen printers out there. Don’t let that obscure the larger picture, which was the dehumanization of employees. One quote that jumps out: “We’ve got to make sure people can opt out and if they do feel that they’ve suffered any kind of incriminations as a result, that they can complain, and that complaint will be handled fairly.”

3. The Electronic Industry Citizenship Coalition, which supposedly sets standards on how electronics OEMs should behave, has been fully exposed as being nothing more than a PR front.

Finally, you should read this piece from the Silicon Valley Mercury News that explains what the FLA is — including the main source of its funding.

 

The Value of ‘Chat’

Yesterday, EMS sales management and marketing consultant Sue Mucha moderated her first chat over at PCB Chat. Today, she’s asking on her blog whether readers exploit the value of chat, and why or why not? (She makes a great point about the value of the chat being tied to the quality of the questions asked.)

For those who haven’t had a chance to see how PCB Chat works, you may check out Sue’s chat here. I tend to liken it to the last 10 minutes of a paper session, where the audience asks questions directly to the presenter.

Design Costs, But How Much?

Lots of studies find that most of the cost (75%-plus) of an electronics product is determined in the design phase.

Here’s my question: Do those studies take the BoM costs into account as part of the design cost? Or are all the “costs” in this sense value-added (design, fab, assembly, rework, etc.)?

Design Costs, But How Much?

Lots of studies find that most of the cost (75%-plus) of an electronics product is determined in the design phase.

Here’s my question: Do those studies take the BoM costs into account as part of the design cost? Or are all the “costs” in this sense value-added (design, fab, assembly, rework, etc.)?

Uncomfortable Truths Behind Foxconn’s Response

“Our corporate image has been totally ruined.”

So says Foxconn spokesman Simon Hsing, arguing that the media should not have picked up or repeated the accusations laid forth in Mike Daisey’s now (semi)retracted narrative exposing the workplace environment at Foxconn.

“We have no plans to take legal action,” Hsing said, adding — ominously — “We hope nothing similar will happen again.”

Hsing’s statement makes it sounds like Foxconn is taking the high road. It’s not. It actually has certain very good reasons not to sue.

1. Proof of falsehood. In order to prove libel, the plaintiff has to prove the (written) statement was false. Anything that can be proved true cannot be libelous. Unfortunately for Foxconn, Daisey’s public radio piece is only one piece of the puzzle. Study after study has shown how dramatically difficult life inside Foxconn’s Forbidden City in Shenzhen. Complaints of excessive overtime are doubtlessly true. (Even Apple previously estimated that one-third of Foxconn’s Shenzhen workforce exceeded the 60-hour a week limit dictated both by Apple and Chinese law.) There is no doubt at least 18 (and probably more) workers have committed suicide on the premises. There is no doubt multiple Foxconn plants in China have sustained deadly explosions over the past couple years. There is no doubt Foxconn uses armed guards to patrol its campuses.

Even Daisey himself in his blog makes it clear he is being scapegoated as part of a clever bait-and-switch.

2. Lack of malice. Not only does US law require proving a published story was untrue, but winning damages requires proving the publisher had knowledge that the information was false, and yet published it anyway. Clearly, This American Life believed the contents of the story to be true. More than that, however, the story itself was based on a monologue developed and produced by Daisey as a staged play.

That makes the attempt to litigate awkward, to say the least. Daisey could invoke what is known as the fair comment and criticism defense, that the law protects his right to express opinion, regardless of how critical it appears. For its part,This American Life, having excerpted the play, could argue that its airing of Daisey’s story was artistic in nature, and an opinion, not reporting or documentary, and thus protected by fair comment.

3. American juries. The sight of a Chinese company suing American public radio in a US court would be surreal. It would also be a non-starter. No US jury would ever find for Foxconn, regardless of how strong a case the company could make. US workers see China as a source of its problems, not a solution. All the low-cost electronics and furniture would mean nothing to a group of 12 Americans armed with the knowledge that their country is deeply in hock to China thanks to the unlevel playing field that rewards companies like Foxconn. Provincialism cuts many ways. Foxconn is smart enough to know it would not win a libel fight on foreign turf.

“Our corporate image has been totally ruined.” No, that pretty much happened when your workers started throwing themselves off your roofs.

Chatting with Charlie

Be sure to tune in to Charlie Barnhart’s chat on outsourcing models and trends later today at PCB Chat.

Charlie’s long been known for his scrupulous analysis and willingness to slay the sacred cows of contract manufacturing. He’s sure to offer some entertaining and informative answers to your questions.

The chat takes place today from 2 to 3 EST. To attend, click here.

PCs Gone, Flextronics Tries M&M

Having jumped out of the PC ODM and camera modules markets, Flextronics is rushing headlong into the lower-volume but higher margin territory of M&M: military and medical.

The world’s second-largest EMS company today snatched up Stellar Microelectronics, another California-based manufacturer whose current run rate is about $100 million in revenue. (Given the relatively small size of Stellar, Flextronics did not have to disclose what it paid.)

It’s a little late to the party. Automotive has been going gangbusters for a year, and military and aerospace programs might actually start slipping.

Still, Flextronics is clearly banking on its size and financial strength as leverage to force its way into the M&M markets. It booked $300 million worth of new business in those areas over the past nine months, and expects growth in excess of 15% in that area in the coming year. Flextronics has set a a target operating margin of 4% (currently, the company is closer to 3%), and COO Paul Read told a Goldman Sachs investors conference that the company hopes to generate some 30% of its revenue from higher margin product in the coming years (up from 20% today). Given its size and ability to jump in and out of end-markets, Flextronics is becoming something of a General Electric of the EMS space.

Mexico’s ‘Other’ City

While Guadalajara and Juarez get most of the press, the city of Saltillo, Mexico, has a lot going for it in terms of manufacturing capacity and infrastructure.

To that end, this podcast with Powerbrace Corp. hosted by The Offshore Group on the subject of establishing a manufacturing supplier base is worth a listen.

Although many manufacturers from the U.S. and other nations have production facilities in Saltillo, sometimes referred to as “Little Detroit,” not all of them take full advantage of the local Mexican supplier network that has grown in the city and the region over the last several decades.

Saltillo is apparently known for its technical expertise, with precision machine shops, foundries, steel mills, heat treating facilities and powder coating operations, plastic injection molding and other services. Saltillo also is home to 19 technical and 14 vocational schools.