About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

December Issue Now Online

The December issue of PCD&F is now available.

Our cover story is a study of a novel halogen-free, phosphorus-free laminate said to be
effective for lead-free processing but without the cost penalty typically associated with such materials.

Other highlights include:

And our commentary on the recent Productronica trade show.

Check it out here!

Safe in the Cloud

Data are safer in the cloud.

That’s what tech industry research firm Aberdeen concludes, based on findings from multiple benchmark studies on best practices in content security and security software.

Aberdeen says its analysis shows that users of cloud-based web security had substantially better results than users of on-premise web security implementations when it comes to security, compliance and reliability (and cost, by the way).

Over a 12-month span, cloud-based web security solutions users had 58% fewer malware incidents, 93% fewer audit deficiencies, 45% less security-related downtime, and 45% fewer incidents of data loss or data exposure than did their on-premise web security colleagues.

Extrapolated to the PCB design industry, the report suggests Altium’s move to a cloud-based server environment isn’t as fraught with security hurdles as some have posited.

The Media (Us) Gets Social

Besides this blog, we at CIRCUITS ASSEMBLY are active in a number of other social media related forums.

You can follow Editor-in-Chief Mike Buetow’s steady stream of late-breaking news on Twitter (@mikebuetow).

Or join our LinkedIn groups: CIRCUITS ASSEMBLY, SMT Processing, PCB Test and Inspection, PCB Cleaning, and EMS — Electronics Manufacturing Services.

Finally, you could friend us on Facebook: search CIRCUITS ASSEMBLY.

Each vehicle is different, and each offers access to a somewhat different audience. Twitter tends to be a one-way, or two-way at most, type of communication. We use it more to relay important breaking stories, both reported by us and others. The LinkedIn groups, most of which are new, are more expansive, and intended to drive in-depth technical and market-related conversations. Facebook is less formal, in my opinion, than LinkedIn. The discussions there tend to be simpler in nature.

They all have their place, however, and we’d love to see you engaged in any one of them.

 

 

 

Talking Data Transfer at ZDAC

I had the great pleasure of attending Zuken’s ZDAC users group meeting earlier this month in San Antonio at the invitation of Steve Chidester, head of product marketing, and Amy Clements, marketing/sales manager.

Steve and Amy had asked me to present on electronics data transfer, a subject many readers know has long held my interest.

There were about 100 people who attended the event this year, slightly up over last year. All the usual Zuken folks were there: Gerhard Lipski, GM of Zuken Europe; Dave Gullickson, GM of Zuken USA; apps engineer Griff Derryberry; Humair Mandavia; Sandy Jones; and so on. I also was fortunate to meet with Zuken COO Jinya Katsube and CTO Kazuhiro Kariya.

As we’ve reported over at PCDanfF.com, just before ZDAC, Zuken rolled out two new tools: DesignForce, which accelerates prototyping by enabling chip-package-interconnect substrate optimization in a single, native 3D format. The CAD company also released CR-8000, its primary CAD flow. (DesignForce is embedded in CR-8000.) They spent a considerable amount of time discussing those two new tools and their ongoing product roadmap, including CR-5000 Lighting v. 14 next March, which will include a netless router. Zuken says it sees a need to move more information to upstream design, such as system and architecture. The main takeaway was that design makes up 4% of the cost of the process, but it determines 60% of the product cost.

I had about 45 people in my session. There was great interest in the topic, in part because some of the people there have been pushing their companies (RIM, Rockwell Collins, Northrop Grumman, to name but a few) to standardize on IPC-2581. All in all, it was well worth the time.

Also, Zuken is doing a lot in wiring harness design. This is a big market for many EMS companies (especially for military and aerospace work), and there are probably 12 to 15 companies that supply design software for wiring harness. (Some big ones are Mentor, Zuken, Eplan, Autodesk, and IGE-XAO). I didn’t attend the wiring harness design sessions, but it seems the audience was fairly split between the two.

Next year’s event will be held in Newport, CA, around the same time frame (early November).

Productronica: Still the Big Player on the Block

Productronica, the trade show that’s so big, they can only hold it every other year, enters its final day today.

The PCB fabrication exhibits have shrunk over the years and are now down to about one hall (although exhibitors were spread over two, intermingled with large lounge areas and contract assemblers). Like the (much bigger) assembly sections, the exhibitors felt Tuesday’s traffic was slow, but Wednesday and Thursday were strong. While China may have spirited away most of the production, this is still the event outside of the Pacific Rim.

Take a look at PCD&F today; our recap of the fab hall is now up.

DEK’d Out

Great chat with Michael Brianda, president of DEK, at Productronica. Some good insights on the state of the solar market, adding dispensing to the printer, and the franchising of stencil cutting.

Will have the full interview up later today.

Productronica, Day 1

Initial thoughts from Productronica:

Traffic was a bit slow relative to past years. The show itself seems smaller — and again, this is relative, as it remains bigger than almost all the other major electronics assembly trade shows combined — with traditional powerhouses like Siemens, Universal Instruments and other placement companies occupying booths that, while they would still qualify as monstrous at any other show, no longer fill entire halls on their own. (This is a good thing.)

Assembleon introduced its iFlex placement line, consisting of two multifunctional (with up to eight heads each) machines and a high-speed chipshooter. The dual-lane line uses the same feeders as the A series, is well-priced for all regions and is said to be capable of 400 cph placement speeds and less than 10 defects per million.

Speaking of Assembleon, the company reupped its licensing agreement with Yamaha, which, according to CIRCUITS ASSEMBLY sources, is for one year with a one year option. We saw Scott Zerkle, the new GM of Yamaha IM America.

Other products of note on Day 1:

  • Juki introduced multiple lines and made upgrades to several others, including a new vision system (called Sentry), which combine multiple cameras in the pick-and-place head with an integrated AOI, all of which reportedly require no additional programming time. Also on display was the JX series of low-cost high-speed placement machines; the JX-200 features a high-resolution camera for vision placement.
  • Kyzen debuted  the E5321 alkaline cleaner for pallets and general maintenance.
  • Speedprint added a glue and paste dispenser to its SP 710 printer.
  • Goepel’s Opticon AOI can handle up to 32 devices under test simultaneously.

Notes:

  • Chris Fussner, whom readers will remember from TransTechnology, is setting up a US division.
  • Aqueous Technologies CEO Mike Konrad says 85% of its customers are cleaning no-clean flux.
  • News out of Bangkok is that the flooding was so bad, some factories are soaked even on their second floors. Expect a big wave of new machines to replace the thousands lost in the flood.
  • The big drop in the solar market will claim many victims. Some folks think, once all the bloodletting is over, there will be only a handful of companies left. Others aren’t so dire, but the clear consensus is that there is tremendous overcapacity in solar (estimates run north of 35%) and that it will be two to three years before demand and supply reach equilibrium again.
  • Most equipment advances seen so far are evolutionary, with incremental improvements in speed and accuracy.

 

Killer ‘Crap’

Harvard historian/condescending bore Niall Ferguson claims in this interview with the Wall Street Journal that six institutions (aka “killer aps”) were responsible for the West dominating the East, and attempts to describe how that ground has shifted.

He ticks off as reasons competition, science, rule of law (private property rights), medicine, the consumer society, and work ethic, and claims the West is ignoring the massive changes coming.

Ferguson’s argument falls down in many places, however. He downplays or fails to note the myriad central issues that could slow or stop China’s rise, such as the slow, steady poisoning of its own people through blatant pollution; the double and triple redundancy in which China is building out its infrastructure capacity despite pitiful demand; the staggering (and growing) economic disparity between the haves and have-nots; the lack of a fair and vigorous legal system; the lack of a free press; its aging society (with its inherent staggering medical costs) and other obvious disadvantages. Yet understanding and adapting these “killer aps” have been just as integral to the rise of Western society.

China, as every “economic historian” should know, has undergone internal revolutions about every four decades. It is not a single, homogeneous*s society. It is a large, disparate nation full of local tribes, most of which are very wary of government. I don’t know whether Ferguson spent time watching the events in the Middle East this year, but if hs has, he knows that citizens who are systematically deprived sooner or later get royally ticked off. The pattern of history leads to democracy, which China most decidedly is not. While Ferguson takes analysts to task for not looking at the reasons behind the “collapse” of the West, he is disingenuous in not critically reviewing the shortcomings of the East.

He asserts that globalization, not Wall Street, has been the source for pain inflicted on low-income US workers, but fails to explain why that same globalization hasn’t broadly helped workers in the East. His take on work ethic is just plain silly: It suggests that the Chinese didn’t work hard in 1600-1900s, and that played into their poverty.

And his take on the perceived stability of the Soviet Union before its collapse is completely wrong – every US President starting with Truman predicted that if the US kept the pressure on, the USSR would fold under its own lousy model. And that’s exactly what happened.

Let’s consider one other aspect: The East has risen because the West poured money into it. Such resources are dynamic and can – and do – migrate. China is attractive to Western investors because of its low cost labor and potential for large consumer appetites. Western companies are not, however, emotionally invested in China. It’s simply one vehicle to wealth, and there are many other cars from which to choose.

In the end, it seems Ferguson misses the points both small and large. In trying to explain why the West beat the East during the past few centuries, he attempts to channel badly, Dr. Jared Diamond, the UCLA professor who in the 1990s dissected the same economic differences by showing why certain technology organically grew in some places and not others. If you are looking for such insight, stick with Diamond.

Thai Floods’ Hidden Asset

In a perverse way, the flooding in Thailand might have a hidden benefit — it could help boost pricing in a way the market otherwise would never allow.

Seagate today said as much in an SEC 8-k filing. The HDD maker noted the severity of disruption the floods have wrought on the hard drive supply chain, causing it to project total industry shipments of 110 million to 120 million units for the quarter. That’s in line with IHS iSuppli’s forecast of a 28% year-over-year drop. Better rethink gifting a  PC for Christmas.

But there quite possibly a silver lining. When capacity is reduced and demand is constant, prices rise. Deutsche Bank senior analyst Sherri Scribner said as much today, noting “Despite the significant shortfall in total available market this quarter, we believe Seagate and the industry will see a gross margin benefit from HDD supply disruptions. As we have already begun to see in the channel, limited availability of HDDs is driving prices higher and pricing is the primary driver of gross margins.”

She also points out that the effect will be lingering, as HDD pricing is set based on prior quarter prices.

We saw this a few years ago, when a fire at ASE in Taiwan took an estimated 10% of the world’s flip-chip capacity offline and pushed up prices and delivery times for several quarters.

The electronics supply chain has long been in dire need of a little inflation. This could help.

Isola’s IPO

Isola is going public.

No big surprise there, except for 1) it is about six years later than I would have first thought and 2) November 2011 is not exactly the peak of the IPO craze.

Although I have known Ray Sharpe, Isola’s CEO, since his days at Alpha Metals (almost two decades ago), I haven’t yet spoken to him about the decision. That said, I would guess that Isola feels the next 12 months could be rocky. The company has blown the doors off so far in 2011, and perhaps they think they should strike while that iron is hot.

Moreover, if 2012 sinks, then they might need the cash from the IPO to help cover the downturn. I can’t see TPG wanting to put more of its own capital in.

Isola was the largest laminate maker to be privately held. This is a big story.