It’s not enough that IBM wants to supply your ICs and tell you how to design and build with them. Now Big Blue wants to market and sell your products for you, too.

At a Las Vegas conference this week, IBM said it would provide “sales, services and marketing support for business partners serving the electronics industry, including EDA, Design Services and IP companies that demonstrate compatibility with the Power Architecture.”

Recall Intel’s famously successful Intel Inside campaign. Intel gave preferential pricing and marketing support to companies that displayed the Intel Inside logo on their packaging.
What IBM is offering is a step — make that a leap — beyond that. IBM, it seems, wants to send in their team to close its customers’ deals with their customers. Wow.

Maybe it’s time to update IBM’s nickname to Big Green.