Can Apple’s Investment Announcement Be Believed?

Apple on Monday announced plans to invest some $500 billion and and hire 20,000 workers in the United States over the next four years. The centerpiece of the splashy news is a future 250,000 sq. ft. factory in Texas where the iPhone maker will build AI servers and other high-end systems.

The systems, it has been reported, will be built by Foxconn in an apparent arrangement similar to those the respective companies have in other regions such as China.

Before we get too excited, however, let’s look back at similar announcements the company has made and how they have played out.

2018: “Apple said it will spend $350 billion in development and create 20,000 jobs to the United States in the next five years.

2021: “Apple announces $430 billion investment in US with 20,000 new jobs.”

2021: “Apple unveils $1B investment to build east coast hub in Research Triangle.”

Insofar as we can tell, the investments never fully materialized. And it’s difficult to say whether the hiring did either. Below is a table taken from Apple’s 10-k reports indicating the number of employees at the end of each fiscal year. The head count has climbed, of course, and does indeed match the overall growth set forth in the company’s 2018 statement.


Apple Employment, By Year

YearNo. EmplOyees
2018132,000
2019137,000
2020147,000
2021154,000
2022164,000
2023161,000
2024164,000

But Apple doesn’t break out its US headcount in its 10-k. On its website, Apple says it has 80,000 US employees as of 2016, which represented 69% of its 116,000 overall headcount that year. Based on those percentages, it’s reasonable to be a little skeptical that of the 32,000 workers Apple has added since 2018, at least 20,000 of them are in the US, but it’s not beyond belief. The pandemic did not appear to have stopped the hiring at Apple (whether it slowed it is a different question).

Let’s hope this means great things are coming both for Apple, an American success story if ever there were one, and the domestic electronics industry.

This entry was posted in Hot Wires by Mike. Bookmark the permalink.

About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

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