Five Times the Fun

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This week marks a new era for PCB UPdate. Beginning with this issue, we will publish each day.

The increased frequency is just one of the many changes we are implementing. You probably already noticed the fresh, sleeker design. The new look takes into account the best research on online news, and builds around how readers actually navigate, scan or read the Web pages. The goal, as always, is to make the content more accessible, readable and enjoyable.

We’re also broadening the content. Throughout the life of PCB Update, we’ve included only material that appeared in our own UP Media Group publications or on our Web sites. That, too, is changing. We’ll begin rounding up the top stories, as well as others of interest, from other Web sites around the world. So now PCB Update will truly be a one-stop shop for all the news you need or want to know each day.

In addition to the expanded coverage, there’s much more in-depth market data, including a weekly update of the all-important metals prices, from which much of our industry’s raw material costs are derived. You’ll also get more frequent reports on other key indicators – such as components, bare boards, and electronics equipment orders – all collated into one easy-to-read table.

What many media sites and newsletters forego is opinion. Through our printed publications, we have them in spades, and now PCB UPdate readers will have easier access to them, too. The columnists who make up the heart of the respective magazines will be brought front and center, with three highlighted each day. Going forward, the knowledge and opinions of these experts in everything from design to fab to assembly and test will be delivered right to your mailbox each morning.

Finally, there’s a new face behind the curtain. Ronda Faries, known to some of you as the former editor of Printed Circuit Design (now Printed Circuit Design & Fabrication), will take over as editor for PCB Update. (Be sure to include her in any news announcements; [email protected].)

Some readers have indicated they would prefer just the weekly edition. No problem. The subscription page now has subscription forms for either frequency: daily or weekly. All current subscribers will automatically receive the daily. However, if you’d prefer just the weekly, please click the link at the bottom of the newsletter to unsubscribe, then resubscribe to the weekly.

This week, we should have plenty to cover. The editors of Circuits Assembly and PCD&F are in Germany for the biennial Productronica show. The Munich-based event remains the granddaddy of them all, with 40,000-plus attendees expected. We’re looking forward to bringing you the latest in all the show happenings each day.

We’re thrilled to launch this new chapter and bring you PCB UPdate each day. As always, we welcome your feedback.

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About Mike

Mike Buetow is president of the Printed Circuit Engineering Association (pcea.net). He previously was editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He spent 21 years as vice president and editorial director of UP Media Group, for which he oversaw all editorial and production aspects. He has more than 30 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow

4 thoughts on “Five Times the Fun”

  1. I like your publication, but please don’t send this to me daily. Once a week was enough. I will never read it if it is daily.

  2. I agree with John. I have organized a fixed point of time in my weekly planning to read the newsletter. This suites me fine, so please stick with the once (or twice) a week frequency.

  3. I completely understand and it should not be a problem. We have set up the subscription page with forms for either frequency: daily or weekly. All current subscribers will automatically receive the daily. However, if you’d prefer just the weekly, please click the link at the bottom of the newsletter to unsubscribe, then resubscribe to the weekly.

    Here’s the link: http://www.pcbupdate.com/subscribe/.

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