In a long overdue move, Google has changed its search algorithm, and those publishers that simply cut-and-paste other people’s stories (you know who you are) are going to see their rankings drop bigtime.
In Google’s words, among the four reasons for a ranking drop is this: “The content of the website has been copied from other sites.”
In Google’s words, among the four reasons for a ranking drop is this: “The content of the website has been copied from other sites.”
Since Google controls an estimate 67% of all searches performed, this is a big, big deal. Sure enough, PCD&F and other UP Media Group sites have seen a noticeable rise in traffic since Google’s move.
The Online Publishers Association, a group of content producers that includes some of the most highly trafficked sites in the world, estimates the update will shift $1 billion in annual revenue away from content aggregators back to content originators.
It’s about time.