With all the talk about counterfeits — most of which takes the manner of the over-the-backyard-fence gossip — I was glad to see this announcement today.

A company that makes bearings announced the confiscation of over 30 tons of counterfeits at a non-authorized dealer in northeast Czech Republic. (The raid also uncovered faked products from other bearing manufacturers.)

It’s not so much that the rats were caught. It’s that SKF, the bearing maker, went public with the news.

Typically, companies prefer to keep such news hush-hush, probably so as not to unnerve potential customers. Shining the light is better, however. It makes clear the scope of the problem, the steps being taken to counter it, and most important, it reminds customers to buy only from authorized sources.

There aren’t a whole lot of measures we can take to protect ourselves from counterfeits. But the measures we can take are highly effective — provided we follow them, and all the time.