Which is the way forward? New or renew?
Nepcon in Shenzhen Aug. 26-28 was “OK” in terms of attendance. Lots of prospects/”tire kickers” but very few buyers.
Japan’s high-tech PWB volume in June increased 8.6% over that of June 2013, but revenue declined 4.1% for domestic build-up types of multilayers — a typical sign of declining business, a maturing industry, cheaper foreign sources, and overcapacity. According to DKN Research, prices for these types of circuits used in cellular phones dropped 12% in Japan during the past year.
Japan manufacturers are also engaged in a price war with Taiwanese and Chinese competitors with double-sided and multilayer flexible circuits. Selling prices on these dropped more than 33% in the past year. Overall, the forecast for the Japanese circuit industry for 2014 is not better than 2013’s, which was the worst since 2008.
The world’s top 100 printed circuit makers account for approximately 80% of global demand.
Nothing is forever. The interconnect industry (PCB and PCBA) has had a good run and matured. It has progressed technically, shifted geographically, consolidated, thrived and suffered due to geopolitical shifts as well as technical advances. Some well-known domestic companies are undergoing inversions. Others are shrinking or struggling to regain a profitable (albeit smaller) status after squeezing suppliers, inventories and eliminating much of the R&D funding for future improvements. Renewing appears to be more difficult as competition for “more of the same” continues to increase and value differentiation declines. In fact, some of the cost reduction activities have actually removed value from many of the offerings making them less attractive in the long run.
Change is inevitable! We can contribute to it or be the “victims” of it. We can invest in the future or have no future. We believe that today’s survivors that are experiencing declining options for their current offerings must seek out new directions, new alliances, new wares, new cooperative development activities and support for the future.
Opportunities do exist! 3D packaging has stalled due to both economic and technology issues. Mitsubishi Heavy Industry has started a new room temperature wafer bonding service for MEMs and biosensors for firms designing 3D packages and are unable to make them themselves. 2.5D appears to not be faring much better. New improvements in packaging appear to be filling some of the current needs and gaps. We can extend product life cycles with product/process improvements while developing new disruptive or not-in-kind technologies.
New flexible substrates with 14 micron thin cores and 9 micron Cu surfaces provide the reality of 25 micron line and space volume production and, along with new technologies, the opportunity of PCB and IC substrate makers, and their supply chains to work more closely with the packaging industry.
Future success will require a total reassessment of your company’s core values, mission statement and goals. It takes a new strategy and action plan. It will require you to question your managements’ styles. Procedures will have to be reviewed, too. Why were these established? Are they still needed? Should they be modified to meet today’s Lean manufacturing needs and technology requirements? Do they support speed to market? Should you change or create new areas of focus? Do all your managers feel the urgency?
What are you doing to ensure your future?
New cooperative activity. The newly established liaison between the IPC and the International Electrotechnical Commission’s (IEC’s) Standardization Management Board (SMB) should be a boon for the rapidly growing printed electronics industry. All concerned parties have something to contribute and something to gain from this collaboration to create international standards. One must, however, keep an open mind for new potentially disruptive technologies that could potentially bridge some applications of the areas encompassed by printed electronics, printed circuits, and other packages.
It’s time to get serious. The Taiwan Printed Circuit Association (TPCA) has asked for government support to help Taiwan’s PCB industry develop next-generation products to counter slowing growth rates. The nation’s industry (including output from its factories in Mainland China) will generate sales of $18.3+ billion this year. The TPCA is likely to receive a good audience from the government as the nation’s vice president has been a keynote speaker at the annual TPCA show’s opening ceremony the past few years.
Shortly after announcing a new $30 million share repurchase program this month Plexus held an opening ceremony for its $40 million 265,000 sq. ft. manufacturing facility in Guadalajara, Mexico. The company has stated that it is now actively recruiting to fill employment opportunities. Full employment at this facility is expected to exceed 700 workers.
The increasing costs in China and elsewhere, the stability and availability of a skilled and semi-skilled work force, locally established supply chains, and the proximity of five universities are all sure to have contributed to the decision.
SEMI announced another positive book-to-bill IC equipment order ratio for the month of July. Where will the equipment go? What types of chips with what nodes will it build? What industries will consume the added production? When will the PCB/packaging industries partake in the results?
Who is building the packaging substrates and where are they built? Taiwan Semiconductor Manufacturing Co. (TSMC), the world’s largest contract chipmaker, yesterday said its revenue hit a record high $2.16 billion last month up 7.6% from June and 24.6% higher than a year earlier. The company also forecast a sequential revenue increase next quarter because of its strength in 28nm and 20nm process technologies as well as strong demand for flat panel IC drivers and tablet power management chips.
United Microelectronics Corp. (UMC), Taiwan’s second-largest contract chipmaker, posted its lowest revenue in three months last month, down 7% to $380 million due to lower contribution from its solar business.
Conversations with several major circuit interconnect and packaging supply chain members in Singapore, Hong Kong, China and Japan indicate that business is “spotty” at best. KCE in Thailand is having record sales participating in circuits for the automotive after market, now the 2nd biggest in Asia. Unimicron Technology’s second quarter net profits were up 377% from the previous quarter to $9 million. Gold Circuit Electronics and M-Flex are still working to restore profitability. Viasystems lost money the second quarter of the year. The second half of 2014 looks promising for Taiwan-based circuit makers. Global Innovation has restored its Lone Star name with a statement that it will only provide domestically produced circuit boards.
SEMI has forecast double-digit growth for equipment makers for the next two years. What will the applications be? Will Intel’s new 14nm node be part of the surge, or will the cost/benefit ratio not be good enough? How much of an effect will “wearable electronics” have?Which substrate/board builders will benefit? When? Where?
Samsung’s smartphone market position in China has been supplanted by Xiaomi and in India by “home-grown” Micromax in the 2nd quarter of 2014. The latter is offering a 6-inch screen with magnetic flip cover, 1.3 GHz dual-core Media Tek processor, and an Android 4.2.2 Jelly Bean operating system with a 5-megapixel camera and a 6-month movie subscription for $140 (8,500 rupees)!
How is your crystal ball? Are you monitoring and re-evaluating your attainable markets and shares? Are you redefining your businesses? have you found creative ways of extending product life cycles? Are you noting major shifts in supply chains and aligning your companies with the king (or prince) makers of the next few years? Are you redefining your markets and stepping “outside” the traditional boxes? If not, I suggest (re)reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne (2005, Harvard Business School Publishing, 2005).
As a supporting organization of the China Sourcing Fair Fall 2014, Electronics & Components, to be held on October 11-14, 2014 at AsiaWorld-Expo, at the Hong Kong Airport, the HKPCA is offering its members VIP Buyers’* privileges to this Fair. These include:
– Free admission to the fair;
– Free transportation arrangements to the fairs;
– Coupons for F&B & shopping discounts at the Hong Kong International Airport area and AsiaWorld-Expo;
Exclusive use of onsite office suites to its invited VIP buyers (Wifi connection, office equipment, etc);
– A free Octopus Cash Card with HK$150 stored-value for transportation or purchases.