Ten attempted suicides (eight successful) in 10 months has Hon Hai (Foxconn) reeling from yet another round of bad press.

Against all odds, the situation has worsened as bloggers have uncovered a video purported to show Foxconn security guards beating an employee. (Is this the Shenzhen citadel, or Abu Ghraib?)

Terry Gou, Hon Hai’s founder and chairman, today insisted to the Wall Street Journal that his company is “not a sweatshop,” and that several measures are being taken to get to the root of the deaths. Among the responses:

• A suicide hot line.
• Outside counseling.
• A “Foxconn Employee Care Center.”
• A prayer group led by Buddhist monks.

DigiTimes, the excellent Asia-based news source, reports Foxconn is even bringing in an exorcist to help deal with the demons plaguing its factory workers.

Nothing against those who free the world from diabolical spirits, but my advice is tad simpler: Treat your workers better.